AppCoins is a protocol designed to revolutionise the App Economy supported by the Aptoide App Store, and the first ICO serving 200 million users with the goal of creating a trustworthy and open economy for app stores without intermediaries. It proposes to move to the blockchain three of the most critical flows of app stores: advertising, in-app purchases and developer’s approval. By redesigning the transactions inside an app store, creates efficiencies by disintermediation and redistributes the value released in a way that create incentives for the AppCoins supported stores dissemination. A cryptocurrency will be created to enable transactions based on the AppCoins protocol: AppCoin Tokens.