SportyCo wants to be the one stop shop and harbinger of sport-related finances. SportyCo was called SportyFi before the rebranding. Kevin Harrington, a popular “Shark” in the Shark Tank series and a world renowned businessman is a part of the SportyCo team. There are many talented sportspersons around the world who could not get to the top because sports training is rather costly. SportyCo lets any sports person to run a fundraiser to finance their training. In return, they will pay a certain percentage of their earnings back to the investors. Investors can identify emerging sportspersons and fund them if they wish to.