Bitconnect is a cryptocurrency which uses viral marketing to promote itself. Trevon James and CryptoNick are its main ambassadors. Due to its promise of high returns, it is often labeled as a Ponzi scheme. In 2018, the price of Bitconnect collapsed over 99% after the company announced that it was shutting down major lending features. Bitconnect also caused confusion among traders because its ticker symbol - BCC, was also the same as Bitcoin Cash's proposed symbol. Various marketing promos where Carlos Matos screams "BEECONEE" multiple times have been turned to famous internet memes.